Toyota to Offer SIRIUS Satellite Radio in Nine Models

NEW YORK, Dec. 7 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (Nasdaq: SIRI) today announced that Toyota will offer SIRIUS, as both a post production and dealer installed option, in nine models beginning in February 2005.

The Toyota models include: Camry, Solara (including Solara Convertible), Land Cruiser, Lexus LS 430, Lexus ES 330, Lexus LX 470, Scion xA, Scion xB and Scion tC. Toyota now joins the ranks of other automotive partners offering SIRIUS, including Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep(R), Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche and Volkswagen, all offering SIRIUS.

"We are very excited that Toyota will be offering SIRIUS as both a post production and dealer installed option in their quality vehicle lineup," said Mel Karmazin, CEO of SIRIUS. "It goes without saying that Toyota is one of the most successful premier auto manufacturers in the world, offering vehicles of exceptional reliability and performance. We believe that SIRIUS, and its premium programming, will complement Toyota's well-earned reputation, and will add to its ability to offer customers even more of an enhanced driving experience."

Roger Penske, Chairman and Chief Executive of United Auto Group, the second largest publicly-traded automotive retailer in the U.S., said: "This is terrific news for our many Toyota customers. At our Toyota and Lexus dealerships throughout the country, we are focused on giving customers the very best in service and premium content as a part of our partnership with SIRIUS Satellite Radio."

Greg Penske, President of Penske Automotive Group, owner of the largest Toyota dealership in the United States, said "Toyota's announcement today is great news for both SIRIUS and Toyota customers. Penske Automotive Group and SIRIUS are 100% committed to making SIRIUS the satellite radio provider of choice for Toyota customers throughout the country."

The Manufacturers Suggested Retail Price (MSRP) will be $299, not including installation labor costs for dealer installed vehicles. Toyota, Lexus and Scion will also use the all-new SIRIUS Interior Glass Mounted Antenna (SIGMA) on nearly all vehicles, which will provide the most integrated antenna installation solution available in the industry to date.